Every year, Prime Day is known for doorbuster deals and fast-moving discounts. But beyond the hype and lightning deals lies a powerful trend that many sellers overlook: the biggest winners aren't the cheapest products. They're the ones with higher price tags and massive appeal.
Using SmartScout’s robust Amazon market intelligence platform, we identified the Top 10 revenue-generating products during Prime Week. The data speaks volumes. SmartScout’s granular tracking allows us to go beyond generic sales ranks and see which SKUs actually moved the most revenue.
Here’s what stood out from this year’s Prime Week:
Prime Week Top Performers by Revenue
- Dyson V8 Plus Cordless Vacuum – $299
Revenue: $11.96M
This SKU dominated the event, showing that high-performance, high-trust brands with sizable discounts can drive serious volume.
- Dyson V11 Origin Cordless Vacuum – $399
Revenue: $8.78M
The second Dyson model further confirms that premium home appliances are among the most coveted Prime Day buys.
- iRobot Roomba 104 Robot Vacuum – $249
Revenue: $6.97M
Another smart-home powerhouse. Cleanliness and convenience continue to convert clicks into cash.
- Jackery Explorer 1000 v2 Portable Power Station – $399
Revenue: $6.78M
The portable power trend is surging, especially among campers, off-gridders, and disaster-preparedness buyers.
- Jackery Solar Generator 1000 v2 – $664
Revenue: $5.32M
The higher price point didn’t deter shoppers. Renewable power solutions are clearly a category to watch.
- Momcozy KleanPal Pro Baby Bottle Washer – $239
Revenue: $4.78M
A niche product that proves parenting-related gadgets have big conversion potential when the value is clear.
- Shark Pet Cordless Vacuum Cleaner – $149
Revenue: $4.77M
A lower-priced but high-utility alternative to Dyson still brings in significant revenue.
- Philips Sonicare ProtectiveClean 5300 – $54.96
Revenue: $4.40M
A sub-$60 product making the list shows how effective bundling and brand trust can be in personal care.
- Graco Extend2Fit Convertible Baby Car Seat – $149
Revenue: $4.17M
Safety-related, high-trust categories like baby gear maintain strong Prime Day performance.
- Instant Pot Duo Plus 9-in-1 Multicooker – $69.99
Revenue: $2.45M
A classic Prime Day hit. It might be lower on the list now, but it’s still a consistent earner.
What This Tells Us
This data busts the myth that Prime Day is all about budget items. The real volume came from products priced over $200, many even over $400. SmartScout’s platform made it possible to trace this trend—not just in ASINs sold, but in the actual revenue they generated.
For brands and sellers, the takeaway is clear: Prime Day is a high-stakes showcase for premium products. Deep discounts on expensive items can outperform dozens of low-ticket items. And if you're not leveraging market intelligence tools like SmartScout, you're missing a critical layer of insight.
