Bring Real Brand Building to Your Campus

Partner with the 2026 Student CPG Challenge.

The Student CPG Build Challenge is a 24-hour, data-driven sprint to create an Amazon brand, judged by real operators.

We’re partnering with a limited number of universities for 2026.

What Would This Look Like for Your University?

Real-World Experience

Students will create a launch strategy for an Amazon brand designed to scale to $5M+ in revenue. They use Enterprise-level SmartScout insight and make decisions under real constraints.

Industry Exposure

Participants present live to CPG founders, agency leaders, and Amazon operators

Programs that Align with the Challenge

Entrepreneurship Programs

CPG and Brand Management Tracks

Supply Chain Programs

E-commerce Certificates

Campus Incentive

Partner universities with 6+ approved participants receive a $1,000 stipend for a catered launch event.

We provide promotional materials, training access, and full event coordination. Universities would be responsible for promotion to students.

Become a University Partner

Apply Now