How it Works

The Student CPG Build Challenge is a fully virtual, 24-Hour competition open to all currently enrolled college students.
Apply Now

Step 1:
Apply

Choose one primary category:
  • Beauty & Personal Care
  • Grocery & Supplements
  • Pet & Baby
Once registered, you’ll receive access to:
  • The April 10th live kickoff webinar
  • Pre-event training resources
Teams may include 1-4 enrolled students.
Solo competitors welcome.

Step 2:
Live Kickoff on April 10th

During the live webinar:
  • You’ll be assigned a specific sub-category
  • The official launch budget will be revealed
  • SmartScout Enterprise access will be activated
Sub-categories are assigned live to ensure fairness. At the conclusion of the webinar, the 24-hour clock begins.

Step 3:
24 Hours to Build

Within 24 hours, your team must:
  • Identify a product opportunity
  • Develop a differentiated product concept
  • Create a launch strategy within the assigned budget
  • Prepare your presentation
You are building the strategy, you are not required to manufacture or source a real product.

Step 4:
Live Presentations

Teams present live to industry judges.
  • Presentation time: 7 minutes
  • Judge Q&A: up to 3 minutes
Each category will award:
  • 1st Place: $5,000
  • Runner-Up: $1,000
All participants receive 3 months of Enterprise-level SmartScout access.

Think you can build the next breakout Amazon brand?

Apply Now
October 10, 2026
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