Resources
Prepare Before the Clock Starts!
The Student CPG Build Challenge is a 24-Hour Sprint.The teams who prepare will have the advantage.That’s why we’re giving all participants open access to SmartScout training before the event.Use this time wisely!
Your Competitive Edge
SmartScout is built to uncover hidden revenue opportunities inside Amazon categories.During the competition, you’ll be expected to:
During the competition, you’ll be expected to:
- Identify niche opportunities
- Evaluate demand vs competition
- Analyze where current brands are falling short
- Validate pricing and margin potential
- Make data-backed decisions fast
These training videos will show you how.
Training Series
45 minutes
Finding Hidden Revenue Opportunities
How to use SmartScout to identify underserved sub-categories with real demand.
45 minutes
Who can apply?
How to think through advertising allocation, margin targets, and first-phase growth.
45 minutes
Validating Product-Market Fit
How to confirm whether a niche has room for new entrants.
45 minutes
Planning Your Launc h Budget
What separates small sellers from scalable brands.
45 minutes
Building Toward $5M
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Why this Matters
When the 24-hour clock starts, there is no time to learn the platform.
You should already know how to:
- Navigate SmartScout
- Pull category data
- Compare competitors
- Estimate revenue potential
The strongest teams will move immediately into strategy mode.
Enterprise-Level Access
All participants receive 3 months of Enterprise-Level SmartScout access beginning October 9th at the live kickoff.
This is the same level used by professional Amazon operators and growing brands.
Use it during the sprint.
Use it to strengthen your pitch.
Use it for three months after the competition ends.
Use it to strengthen your pitch.
Use it for three months after the competition ends.
Think you can build the next breakout Amazon brand?
October 10, 2026
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