Help Identify the Next Generation of Amazon Brand Builders
Serve as a Judge for the 2026 Student CPG Build Challenge.
The Student CPG Build Challenge is a 24-hour, data-driven Amazon brand sprint.Students from across the country will design product concepts built to scale to $5M+ in annual revenue. Your role is to evaluate which teams demonstrate real execution thinking.We are selecting experienced operators, CPG leaders, agency experts, and investors to serve as category judges.
Pitch Outlining:
Highest scores determine category winners.
Judges score based on structured criteria:
Judges score based on structured criteria:
- Market Opportunity
- Competitive analysis
- Product differentiation
- Financial logic
- Launch strategy within a defined budget
Why Participate?
Find Your Niche
Identify a real market opportunity using actual data and consumer insights.
Design the Product
Build a differentiated product concept that stands apart from what exists in the market.
Plan the Launch
Develop a strategy to reach market within a defined budget.
Present to Judges
Make your case in seven minutes to industry professionals.
Who We’re Looking For:
Ideal judges include:
- Amazon Operators
- CPG Founders
- Brand Executives
- Growth Marketers
- Private Equity & Investment Professionals
- Agency Leaders
Experience in scaling or advising consumer brands is preferred.
Time Commitment
Judge 1 category
Up to 6 team presentations
Fully Virtual
Approximately 2-3 hours total
Brand Categories
We are finalizing judges for:
Beauty & Personal Care
You understand your customer better than anyone else in the room.
Grocery & Supplements
The market does not need another version of what already exists.
Pet & Baby
Leave money on the table and you lose the entire game.
Spots are limited to 3 judges per category.
