Amazon deactivates selling accounts each and every day. This is part of the company’s risk management activities, which are designed to protect both buyers and sellers on the Amazon platform. There is a good side and a bad side to suspensions.
Yes, there are bad actors on Amazon. Some sellers never ship out orders. Others break Amazon’s rules – and the law – with actions like fake reviews or attacking other sellers. Fraudsters should – and do – get kicked off of Amazon. Seller Performance will give second chances, but the seller’s appeal better be professional, with the right attitude and fixes.
Some good sellers unknowingly or accidentally break the rules. These sellers have a good chance of getting reinstated – if they fix their processes. It takes a solid Plan of Action and the will to not let the problems happen again.