Built Bar had already built a strong brand on Amazon, passing $12M in annual revenue. But growth was getting harder:
Competition in the protein bar and nutrition category was intensifying
New subcategories and product ideas were risky without solid data
Existing tools felt either too shallow or too clunky for daily decision-making
The team needed a way to see the whole category clearly, validate where to expand, and prioritize the right bets—without wasting budget on guesses.
Validate, “Is this the best tool / category / angle for us?” before committing inventory and ad spend.
SmartScout’s data helped Built Bar say, “Hey, we might be performing in this category. What’s another category we could expand into?” That category expansion has now become a major driver of incremental revenue.
In Ben’s words, SmartScout was “more accurate for what we were needing for a better price.”
Rather than one-off reports, the team uses SmartScout to layer insights across products, competitors, and subcategories, forming a cohesive growth strategy.
Built Bar had already reached $12M in annual Amazon revenue, but growth was slowing. Competition intensified and new category bets felt too risky without solid data.
Built Bar hit $12M in annual revenue but faced intensifying competition and unclear paths to expand into new categories without risking inventory and ad spend.
Ben George and the marketplace team made SmartScout their daily operating system, using it to pressure-test ideas and validate category expansion opportunities with real data.
SmartScout's insights revealed adjacent categories that matched Built Bar's brand and customer base, unlocking new revenue streams and proving the expansion strategy worked.
Built Bar grew from $12M to over $23M in annual Amazon revenue by making data-backed expansion decisions and running more confident, targeted ad and inventory strategies.
After implementing SmartScout as a core part of their Amazon strategy, Built Bar grew from $12M to over $23M in annual Amazon revenue. With SmartScout, Built Bar:
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See how SmartScout can help you find your next $10M+ in Amazon revenue
