How Built Bar Used SmartScout to Nearly Double Amazon Revenue
Ben George and the Built Bar marketplace team adopted SmartScout as heir daily operating system for Amazon strategy.
Pressure-test new ideas
Validate, “Is this the best tool / category / angle for us?” before committing inventory and ad spend.
Prove out new categories
SmartScout’s data helped Built Bar say, “Hey, we might be performing in this category. What’s another category we could expand into?” That category expansion has now become a major driver of incremental revenue.
Get more accurate pricing & competitive data
In Ben’s words, SmartScout was “more accurate for what we were needing for a better price.”
Find real, high-value use cases—not just widgets
Rather than one-off reports, the team uses SmartScout to layer insights across products, competitors, and subcategories, forming a cohesive growth strategy
Built Bar had already reached $12M in annual Amazon revenue, but growth was slowing. Competition intensified and new category bets felt too risky without solid data.
Built Bar hit $12M in annual revenue but faced intensifying competition and unclear paths to expand into new categories without risking inventory and ad spend.
Ben George and the marketplace team made SmartScout their daily operating system, using it to pressure-test ideas and validate category expansion opportunities with real data.
SmartScout's insights revealed adjacent categories that matched Built Bar's brand and customer base, unlocking new revenue streams and proving the expansion strategy worked.
Built Bar grew from $12M to over $23M in annual Amazon revenue by making data-backed expansion decisions and running more confident, targeted ad and inventory strategies.
Making reliable data integral to your high-stakes decision-making process
The workflows are carefully designed to match how operators naturally think and approach their work, ensuring intuitive navigation and seamless task execution.
Enterprise-grade insights and advanced analytics capabilities without the enterprise-level pricing that typically comes with them
