Ad orders on Amazon refer to a wide range of advertising options offered by the e-commerce company for sellers of all sizes. Amazon PPC ad orders are advertising requests submitted by sellers who want to increase their product and brand visibility on the platform to ultimately boost sales. Ad orders are customizable and vary based on seller preferences.
As an Amazon seller, you have the choice of nine different advertising product categories to put on your ad order. You can tailor ad duration, maximum spend, and content to promote the best results with engaging, informative advertising.
Here are the different products for ad orders on Amazon to consider for impressive ad optimization.
Sponsored Products
Self-service Amazon PPC ads highlight individual items, with ads appearing on product pages and search results. ACOS, or advertising cost of sale, is used to track the success of this Amazon ad option.
Sponsored Brands
Ad orders on Amazon often include sponsored brand spots too, as these cost-per-click ads can feature several products with a custom headline and brand logo, ensuring brands are visible in shopping and search results.
Sponsored Display
Rounding out the most popular sponsored ad orders are display ads, a self-service option that automatically generates creative content targeted toward Amazon visitors with relevant interests.
Stores
This advertising option is a free way for brands to share their story and connect with consumers, as Amazon features product portfolios across several pages and sellers.
Audio Ads
Amazon audio ad orders secure spots on the free Amazon Music tier, which can be heard on traditional desktop and mobile as well as Echo and Fire TV.
Video Ads
Incorporating video ads into Amazon ad orders may come at a slightly higher cost than normal Amazon PPC, but it's well worth it for many sellers as these ads are part of streaming TV and appear on IMDb TV too.
Custom Ads
When a custom ad order comes in, account executives from the Amazon Ads department create one-of-a-kind advertising solutions incorporating text, imagery, and video.
Amazon Attribution
While Amazon PPC ads remain a top priority for direct advertising on Amazon, there's also this attribution product that evaluates the impact of non-Amazon ads on Amazon product performance.
Amazon DSP
The demand-side platform is ideal for easy Amazon ad orders as sellers can take advantage of programmatic advertising to invest in the ideal display, audio, and video ad placements.
To order Amazon ads and explore all the available options, visit advertising.amazon.com.
