The Best Amazon FBA Course Comparison List

25+ “How to Sell on Amazon” Courses, Mentorships, and Trainings
By Scott Needham
$400MM Amazon Seller, Founder of SmartScout
Josh Andrus
Contributor

How the tools compare against each other.

Helium 10
Jungle Scout
SmartScout
Product Research
Market and Category Research
Optimizing Product Pages
Competitor Research
FBA Calculator
Traffic Graph
-
-
Margin Model and UPC Scanner
Data Accuracy
Advertising Optimization
Top to Bottom data coverage

Now here’s our summary of what’s the best tool based on type of Amazon Seller

Persona
Helium 10
Jungle Scout
SmartScout
Wholesale
Retail and Online Arbitrage
Private Label
Big Brand or Amazon Aggregator
PPC Campaign Manager
Amazon Agency

Welcome to our ranking and comparison of the best Amazon FBA courses available. If you're considering starting a business on Amazon or looking to improve the performance of your existing FBA (fulfillment by Amazon) operation, you're in the right place.

In this article, we'll explore the top courses on the market that can help you succeed on Amazon. We'll compare the features, pricing, and effectiveness of each course to help you decide which one is the best fit for your needs. So whether you're a beginner looking to get started with FBA or an experienced seller looking to take your business to the next level, we've got you covered. Let's get started!

Top 10 Best Amazon FBA Courses

COURSE NAME
Rating
Price*
Wholesale
Private Label
Arbitrage
Coaching

About Us

We are Amazon Sellers at heart. With over $400m in revenue across our businesses, we know what it takes to scale and grow. Our team wakes up every morning and lives and breathes selling on Amazon.

Methodology

We are Amazon Sellers at heart. With over $400m in revenue across our businesses, we know what it takes to scale and grow. Our team wakes up every morning and lives and breathes selling on Amazon.

1.

The Smartest Seller Course

The All-Around Best Course
By: Scott Needham, Josh Andrus, and Michael White

The Smartest Seller Course is a comprehensive training program that covers the key aspects of starting and growing a successful online Amazon business.

The course focuses on three key areas: private label, online arbitrage, and wholesale. Through a series of videos and audio guides, you will learn the ins and outs of each of these methods, giving you the tools and knowledge you need to start your business immediately.

In addition to the course materials, you will also have access to a top software tool that will help you streamline and optimize your business operations. Overall, the SmartScout course is an excellent resource for anyone looking to start their own Amazon business.

Starting at
$697 and
$997
Amazon Sales
$400MM
Coverage
Arbitrage
Private Label
Wholesale
Best For
Beginner
Intermediate
Advanced
2.

The Wholesale Formula

Hold-Your-Hand Wholesale
By: Dan Meadors and Dylan Frost

The Wholesale Formula Amazon course is a comprehensive training program that teaches aspiring sellers how to find and secure profitable wholesale deals and sell them on Amazon.

The course covers everything from finding the right suppliers and negotiating prices, to optimizing listings for maximum visibility and sales. It emphasizes the importance of building strong relationships with suppliers and finding products that are in high demand.

The course also includes access to a private Facebook group and offers regular Q&A sessions and one-on-one support from the instructors. Overall, the Wholesale Formula is a valuable resource for anyone looking to start or grow their business on Amazon, with a focus on building a sustainable business and working with reputable suppliers.

Starting at
$2,997
Amazon Sales
$36MM
Coverage
Wholesale
Best For
Beginner
Intermediate
Advanced
3.

AMZ Champions

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By: Trevin Peterson

AMZ Champions is a popular training program created by Trevin Peterson, a highly experienced online seller. The course is designed to help students start and grow their own successful private label business on Amazon and other online platforms.

With thousands of successful students, AMZ Champions has a proven track record of helping people achieve their e-commerce goals. Trevin Peterson is committed to constantly updating the course with the latest strategies and best practices, ensuring that students have access to the most current and effective techniques for building a profitable online business.

Whether you are just starting out or looking to take your existing business to the next level, AMZ Champions is a valuable resource that can help you achieve your goals.

Starting at
$1,497
Amazon Sales
$4MM
Coverage
Coaching
Private Label
Best For
Intermediate
Advanced
4.

Amazing At Home

The All-Around Best Course
By: Amy Wees

Amazing at Home is taught by Amy Wees. There are a lot of positive reviews online and specifically on how well it teaches keyword research and listing optimization.

Amy is very experienced and goes into detail on the many steps to grow your Amazon business. The course covers product research and finding the right supplier.

Overall this is a great course and getting access to Amy's coaching is worth what you pay for.

Starting at
$199/mo
Amazon Sales
$9MM
Coverage
Coaching
Private Label
Best For
Beginner
Intermediate
5.

Amazing Selling Machine

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By: Matt Clarke and Jason Katzenback

Amazing Selling Machine (ASM) is a renowned e-commerce course teaching how to sell physical products on Amazon.

It covers key areas like product research, supplier sourcing, product launch, and brand building. ASM helps students identify profitable products and analyze market demand.

It guides in finding and negotiating with suppliers. The course also provides a step-by-step process for launching products on Amazon and optimizing listings. ASM emphasizes brand building, including creating a unique identity and fostering customer loyalty.

It is a respected course that has helped many achieve success in e-commerce on Amazon..

Starting at
$2,997
Amazon Sales
$120MM
Coverage
Private Label
Best For
Advanced
6.

Marketplace Superhero

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By: Robert Rickey and Stephen Somers

Marketplace Superheroes is an e-commerce training course that helps students build and grow successful businesses on Amazon. The course is designed for people who want to learn how to sell products on Amazon, and it covers a range of topics that are relevant to e-commerce and Amazon selling.

One of the key themes of the Marketplace Superheroes course is the importance of having high-quality products. The course teaches students that in order to succeed on Amazon, it is essential to have products that are well-made, reliable, and desirable to customers. The course helps students understand this concept and provides guidance on how to source and select products that meet these criteria.

Starting at
$997
Amazon Sales
$12MM
Coverage
Private Label
Best For
Advanced
7.

Proven Amazon Course

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By: Jim Cockrum

The Jim Cockrum course has a strong focus on practical, results-driven approaches and a supportive community of entrepreneurs. The fact that the course only teaches methods that have brought profit to their sellers is a positive indication that it is focused on providing value and helping students achieve success.

Building a successful online business requires a combination of knowledge and experience, and having access to a community of experienced entrepreneurs can be a valuable resource.

If you are considering the Jim Cockrum course, it may be helpful to research and evaluate the reputation and track record of the course and its instructors, as well as to consider whether the course aligns with your business goals and needs.

Starting at
$39/mo
Amazon Sales
$100MM
Coverage
Arbitrage
Wholesale
Best For
Beginner
Intermediate
8.

Amazon Bootcamp

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By: The Selling Family

Amazon Bootcamp is an e-commerce training course that is designed to help people start and grow their own businesses on Amazon. The course is built by The Selling Family, a group of experienced Amazon sellers, and it focuses on two key strategies for selling on the platform: retail arbitrage and online arbitrage.

These methods of selling require less up front capital and can be a great way for newer sellers to get started. Following their framework can lead to a quicker business that is profitable.

Starting at
$999
Amazon Sales
$10MM
Coverage
Arbitrage
Best For
Beginner
9.

Freedom Ticket

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By: Kevin King

The Freedom Ticket course, created by Kevin King and offered as part of the Helium 10 suite of tools, is specifically designed to help Amazon sellers grow their business using the Helium 10 platform.

The course focuses on building a private label business and teaches students about the various tools and features offered by Helium 10 that can help them optimize and scale their operations. While the course may be helpful for those looking to build a private label business and learn about the capabilities of the Helium 10 platform, it's important to keep in mind that it may also involve a reliance on an expensive tool.

It's always a good idea to carefully consider the costs and potential benefits of any course or tool before making a decision to invest in it, and to ensure that it aligns with your business goals and budget.

Starting at
$99
Amazon Sales
$20MM
Coverage
Private Label
Best For
Advanced
10.

Freedom Builder Bootcamp

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By: Greg Mercer

Jungle Scout's entry-level tool and Freedom Builder BootCamp trainings have not received recent updates and the company has focused on other products, it may be worth considering alternative courses or tools that have a stronger track record of actively maintaining and updating their content.

There are many resources available to help you research and compare different options, including online reviews and customer feedback.

It may be helpful to consider courses or tools from other organizations that have a strong reputation for keeping their content fresh and up-to-date, and to carefully consider whether they align with your business goals.

Starting at
$999
Amazon Sales
$500MM+
Coverage
Private Label
Best For
Advanced

Supplemental List

11.

Private Label Masters

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By: Tim Sanders

The Private Label Masters course by Tim Sanders is designed to help entrepreneurs build a successful Amazon business by leveraging the power of compound layering. This technique involves identifying and building upon multiple revenue streams within your business, creating a sustainable and scalable model that can drive long-term growth.

While the course comes with a hefty price tag of $5000, it promises to offer a comprehensive curriculum that covers everything from product research and sourcing to marketing and customer service. The course also includes access to a private community of like-minded entrepreneurs, as well as ongoing support from Tim Sanders and his team.

However, it's important to carefully consider your options before investing in a course of this caliber. There are many other courses and resources available for Amazon sellers, some of which may offer similar content at a more affordable price point. It's also worth considering your own experience and skill set before deciding if this course is the right fit for you. Ultimately, the best value will depend on your individual needs and goals as an entrepreneur.

Starting at
$4,999
Amazon Sales
$60MM+
Coverage
Private Label
Best For
Advanced
12.

Passion Product Formula

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By: Travis Marziani

Travis Marziani's passion product course is unique in that it focuses on creating a brand and product that aligns with your interests and passions, rather than simply selling a generic product sourced from China. This approach allows for a more personal connection with your business and can lead to greater long-term success and fulfillment.

The course covers a range of topics, including market research, product development, branding, manufacturing, and marketing. Travis emphasizes the importance of finding a niche market and creating a product that solves a specific problem or fulfills a specific need.

One of the key benefits of this approach is that it allows you to control the quality of your product and have more control over your supply chain. By manufacturing your product locally, you can ensure that your product meets your high standards and can quickly make changes or adjustments if needed.

Overall, the passion product course offers a fresh perspective on private label courses and provides valuable insights for anyone looking to start a successful business based on their passions and interests.

Starting at
$997
Amazon Sales
$10MM+
Coverage
Private Label
Best For
Advanced
13.

Wholesale eCommerce Business Systems

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By: Stephen and Rebecca Smotherman

Stephen and Rebeccas's success in scaling their reseller business is a testament to their strong business acumen and ability to identify and implement effective processes. Their focus on developing standard operating procedures is a key factor in his success, as it allows for the business to continue growing and operating smoothly, even without his direct involvement in every step.

By prioritizing scalability and process efficiency, Stephen and Rebecca have positioned themselves as a valuable resource for other entrepreneurs looking to grow their own businesses in a sustainable way. Additionally, Stephen and Rebecca's approach emphasizes discipline, which is essential for any business looking to achieve long-term success.

With his expertise in these areas, Stephen and Rebecca have built a reputation as a reliable and knowledgeable advisor to others in the industry.

Starting at
$497
Amazon Sales
$5MM+
Coverage
Wholesale
Best For
Beginner
Intermediate
Advanced
14.

Cajun Ventures

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By: Morgan and Brook

Cajun Ventures is a comprehensive course that teaches people the art of product sourcing and arbitrage. Morgan and Brook, the founders of Cajun Ventures, have years of experience in this field, having successfully sourced and sold products themselves. They have used their knowledge and expertise to create a course that can help others achieve financial success.

What sets Cajun Ventures apart is its down-to-earth approach. The course is designed to be accessible to anyone, regardless of their background or experience level. The founders understand that not everyone has a business degree or extensive experience in e-commerce, so they break down the process into easy-to-understand steps.

The course covers everything from finding profitable products to negotiating with suppliers to setting up an online store. Students also get access to a supportive community of like-minded individuals who can offer advice and support as they navigate the world of e-commerce.

With over 1800 satisfied clients, Cajun Ventures has a proven track record of success. Students of the course have gone on to build successful businesses and achieve financial independence. If you're looking to start a business from scratch or take your existing business to the next level, Cajun Ventures can provide you with the knowledge and tools you need to succeed.

Starting at
$497
Amazon Sales
$5MM+
Coverage
Arbitrage
Best For
Beginner
15.

The Wholesale Academy

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By: Larry Lubarsky

The Wholesale Academy offers a comprehensive program that covers all aspects of building a successful wholesale business on Amazon. From product sourcing to marketing and sales, Larry Lubarksy shares his expertise and provides step-by-step guidance to help new sellers navigate the complex world of Amazon wholesale.

One of the unique features of the Wholesale Academy is its focus on building a community of like-minded sellers who can learn from each other and support each other in their journey. Members of the Wholesale Academy have access to a private Facebook group where they can ask questions, share their experiences, and connect with other sellers who are also building their businesses.

In addition to the core program, the Wholesale Academy offers a range of resources and tools to help sellers succeed, including product research tools, supplier directories, and exclusive discounts on services and software.

Larry Lubarksy is known for his no-nonsense approach and his commitment to helping his students succeed. He has a track record of helping new sellers achieve impressive ROI and build successful businesses, and the Wholesale Academy has become a go-to resource for anyone looking to start or grow a wholesale business on Amazon.

Starting at
$1,997
Amazon Sales
$60MM+
Coverage
Wholesale
Best For
Beginner
Intermediate
16.

ESellersRI

By: Eric Castellano

AmazonLit is a highly respected and successful community of Amazon sellers, founded by Eric and Sebastian who have extensive experience in the e-commerce industry. As the community continues to grow, members can benefit from a wealth of knowledge and resources, including insider tips and strategies that are not typically available to the general public.

Although the membership fee is higher than other similar communities, the investment is worth it for established businesses that are looking to take their sales to the next level. The community offers a supportive and collaborative environment where members can share their experiences, network with other sellers, and learn from industry experts.

Eric and Sebastian are highly committed to their own businesses and work tirelessly to achieve success. They are also generous with their knowledge and actively share their secrets with members of the AmazonLit community. As a result, many sellers have seen significant growth in their businesses as a direct result of their involvement with AmazonLit.

Starting at
$2,997
Amazon Sales
$10MM+
Coverage
Wholesale
Best For
Beginner
Intermediate

This inexpensive course can teach you the basics of retail arbitrage and help you find profitable products to resell. The course may cover various sourcing methods, such as online marketplaces, thrift stores, garage sales, and clearance sales. It may also teach you how to evaluate products to determine their potential resale value and how to price your products competitively.

In addition to sourcing products, the course may also cover important topics such as managing inventory, shipping and handling, and customer service. These are all crucial aspects of running a successful retail arbitrage business.

Overall, this course can provide a valuable education for anyone interested in starting a retail arbitrage business. By learning the basics of the buy box and various sourcing opportunities, you can start building a profitable business with minimal investment.

Starting at
$84
Amazon Sales
$10MM+
Coverage
Arbitrage
Best For
Beginner
18.

The Last Amazon Course

By: Brock Johnson

The Last Amazon Course is an educational program that offers practical guidance to individuals who want to sell their products on Amazon. The program is designed to help beginners learn the ins and outs of Amazon selling, and it offers step-by-step instruction on how to create high-quality product listings that can rank well on Amazon's search engine.

The course is subscription-based and offers an affordable pricing model of $1 per week, making it an excellent choice for individuals who are looking to start their own business on Amazon on a budget. The program offers a variety of features, including detailed tutorials on how to research and source products, tips for optimizing product listings, and strategies for promoting and growing your business on Amazon.

One of the key benefits of the Last Amazon Course is its focus on helping students create their own branded products. By learning how to research and source products, students can find unique products that can help them stand out in a crowded marketplace. Additionally, the program offers guidance on how to build a strong brand on Amazon, which can be critical for long-term success in the highly competitive e-commerce industry.

Overall, the Last Amazon Course is an excellent value for anyone who wants to start selling products on Amazon. Its affordable price point, practical instruction, and focus on building a strong brand make it an excellent choice for beginners and experienced sellers alike.

Starting at
$1/wk
Amazon Sales
-
Coverage
Private Label
Best For
Advanced
19.

Ecom Freedom

By: Dan Vas

The Ecomfreedom course by Dan Vas is a popular program designed to provide aspiring entrepreneurs with the knowledge and tools they need to build a successful FBA (Fulfillment by Amazon) business. The course covers a wide range of topics related to FBA business, including product research and sourcing, creating optimized product listings, managing inventory and shipping, and implementing effective marketing strategies.

The course is structured in a way that allows students to learn at their own pace, with access to high-quality video tutorials, practical exercises, and expert guidance from Dan Vas and his team. Students also gain access to a supportive community of fellow entrepreneurs, who can provide valuable insights and feedback as they progress through the course.

The positive reviews of the Ecomfreedom course on Trustpilot suggest that many students have found the course to be a valuable investment in their entrepreneurial journey. Students praise the course for its practical and actionable content, as well as the high level of support and guidance provided by Dan Vas and his team. Overall, the Ecomfreedom course may be a worthwhile option for anyone looking to start and grow a successful FBA business.

Starting at
$297 to $1,997
Amazon Sales
-
Coverage
Private Label
Best For
Advanced

PPC

20.

FBA Winners

By: Tamara Tee

FBA Winners is a comprehensive course that covers all aspects of Amazon FBA (Fulfillment by Amazon) and teaches students how to leverage the power of advertising to grow their brand. Tamara Tee, the creator of the course, has a proven track record of success with Amazon FBA and her expertise is reflected in the course content.

One of the key features of FBA Winners is its step-by-step approach. Tamara breaks down the process of setting up and running an Amazon FBA business into easy-to-follow steps, which makes it accessible for beginners. The course covers everything from finding profitable products to sell, sourcing products, optimizing listings for better visibility, and scaling the business.

Moreover, the course also focuses on advertising techniques, which is essential for driving traffic and increasing sales on Amazon. Tamara provides students with proven strategies for creating effective advertising campaigns that get results. Additionally, the course covers how to analyze data and adjust advertising campaigns for optimal performance.

Overall, FBA Winners is an excellent course for anyone who wants to start or grow their Amazon FBA business. Tamara Tee's expertise and clear teaching style make this course an excellent investment for those looking to succeed in the world of e-commerce.

Starting at
$1,997
Amazon Sales
$10MM+
Coverage
PPC
Best For
Intermediate
21.

My Amazon Guy

By: Steven Pope

Steven Pope's courses offered through My Amazon Guy cover a wide range of topics related to selling on Amazon. In addition to PPC (pay-per-click) advertising, which is covered in the course mentioned, he also offers courses on product listing optimization, Amazon SEO (search engine optimization), and account management.

The course on product listing optimization teaches you how to optimize your product listings for maximum visibility and conversion, including how to write compelling product titles and descriptions, how to choose the right keywords, and how to create high-quality product images.

The Amazon SEO course focuses on how to improve your Amazon search rankings, including keyword research, optimizing your product titles and descriptions, and building high-quality backlinks.

Finally, the account management course covers how to manage your Amazon seller account, including how to handle customer feedback and reviews, how to manage inventory and fulfillment, and how to navigate Amazon's complex policies and regulations.

Overall, My Amazon Guy's courses are a great resource for anyone looking to improve their Amazon selling skills, whether you're just starting out or are an experienced seller looking to take your business to the next level.

Starting at
$60
Amazon Sales
$10MM+
Coverage
PPC
Best For
Intermediate
Advanced
22.

The PPC University

By: Mina Elias

In addition to providing a thorough understanding of PPC advertising, PPC University also covers important topics such as keyword research, campaign setup, ad creation, bidding strategies, conversion tracking, and analytics. The course includes both theoretical and practical components, with hands-on exercises and real-life case studies to reinforce the concepts covered.

Students will also have access to a supportive community of like-minded individuals and experts in the field, providing a valuable networking opportunity and a platform to ask questions and share experiences. Furthermore, the course is constantly updated with the latest trends and best practices in PPC advertising, ensuring that students stay up-to-date with the ever-changing landscape of digital marketing.

Upon completion of the course, students will have gained a deep understanding of PPC advertising and be equipped with the skills and knowledge needed to run successful campaigns. They will also receive a certificate of completion, validating their expertise and demonstrating their commitment to professional development in the field of digital marketing.

Starting at
$995
Amazon Sales
$10MM+
Coverage
PPC
Best For
Intermediate
23.

Amazon PPC Academy

By: Kevin King

The Helium 10 PPC Course provides a great opportunity for beginners to learn the basics of Amazon PPC and take the first step towards creating effective advertising campaigns.

The course covers various topics such as keyword research, campaign structure, bidding strategies, and ad targeting. The lessons are designed to be beginner-friendly, with step-by-step guidance on setting up and launching campaigns.

Moreover, the Helium 10 PPC Course also introduces learners to the suite of tools offered by Helium 10, a comprehensive software solution for Amazon sellers. These tools can help streamline and automate various aspects of Amazon PPC advertising, making it easier to manage and optimize campaigns.

By taking advantage of the Helium 10 PPC Course, Amazon sellers can gain a solid understanding of Amazon PPC advertising, develop the skills to create effective campaigns, and access valuable tools to support their advertising efforts. Best of all, the course is free, making it an excellent starting point for any seller looking to improve their advertising on Amazon.

Starting at
$97/mo or
$997
Amazon Sales
$20MM+
Coverage
PPC
Best For
Intermediate

Warnings

24.

Just One Dime

By: Seth Kniep

We would not recommend the Just One Dime course from Seth Kniep based on concerns about the potential risks of Amazon automation and the claims made by the course.

It's always important to carefully research and evaluate any training program or course before making a decision to invest time and money into it. While the idea of passive income is appealing, it's important to be aware that success as an online seller on Amazon or any other platform requires effort and dedication.

It's important to carefully consider whether a course or program is right for you and your business goals before making a decision.

Starting at
-
Amazon Sales
$10MM
Coverage
Automation
Best For
-
25.

Zon Ninja MasterClass

By: Kevin David

It's important to be aware of any potential red flags or concerns when considering a training program or course. The fact that Kevin David has moved on to selling crypto courses and has had a judgment levied against him by the FTC are certainly factors to consider when evaluating his Amazon course.

It's always a good idea to thoroughly research and evaluate any course or program before making a decision to invest in it, and to consider the reputation and track record of the person or organization offering the course. There are many resources available to help you make an informed decision, including online reviews and customer feedback.

It may be helpful to consider looking at courses from other trainers or organizations that are actively teaching and selling on Amazon, and to carefully consider whether the course is right for you and your business goals.

Starting at
-
Amazon Sales
$200MM
Coverage
Private Label
Best For
-

Conclusion

We are Amazon Sellers at heart. With over $400m in revenue across our businesses, we know what it takes to scale and grow. Our team wakes up every morning and lives and breathes selling on Amazon.