根据汇总的公开数据，联合利华的品牌组合取得了令人印象深刻的里程碑，在亚马逊上创造了超过3500万美元的月收入。这一成功凸显了联合利华对数字化转型和电子商务优化的战略重点。
这些数据反映了有针对性的营销策略、有竞争力的定价和强大的品牌影响力的有效性，使联合利华成为市场的主导者。
联合利华在亚马逊上的投资组合品牌，其关键栏目显示了他们在亚马逊美国市场上的地位。
| Brand | Primary Subcategory | Market Share Top Subcategory | Estimated Monthly Revenue | 1 Month Growth |
|---|---|---|---|---|
| Nutrafol | Hair Regrowth Treatments | 46 | $22,533,456 | 12.0% |
| Dove | Bath & Shower Gels | 10 | $17,574,951 | 2.0% |
| Liquid I.V. | Sports Nutrition Electrolyte Replacement Drinks | 23 | $12,066,240 | 24.0% |
| Paula's Choice | Facial Peels | 39 | $7,545,084 | 15.0% |
| Dermalogica | Face Moisturizers | 1 | $3,507,146 | 6.0% |
| Vaseline | Lip Balms & Moisturizers | 2 | $3,152,604 | 10.0% |
| TRESemmé | Hair Sprays | 2 | $2,336,863 | -3.0% |
| AXE | Deodorants | 3 | $1,988,570 | -5.0% |
| Knorr | Packaged Chicken Bouillon | 25 | $929,890 | 14.0% |
| Pond's | Face Moisturizers | 0 | $698,633 | 18.0% |
| Hellmann's | Mayonnaise | 22 | $410,007 | 14.0% |
| Close Up | Toothpaste | 0 | $98,389 | 18.0% |
| Ben & Jerry's | Ice Cream | 11 | $51,112 | -1.0% |
| Rexona | Antiperspirant Deodorants | 1 | $43,026 | 3.0% |
| OMO | Nail Repair | 7 | $42,529 | 0.0% |
| Cif | All-Purpose Household Cleaners | 1 | $40,815 | -11.0% |
| Pepsodent | Toothpaste | 1 | $30,824 | -4.0% |
| Horlicks | Powdered Milk | 2 | $28,074 | 6.0% |
| sunsilk | Hair Shampoo | 1 | $13,656 | -9.0% |
下图显示了有助于了解联合利华立场的其他数据点。
| Brand | Brand Score | Average Number of Sellers | Dominant Seller | Dominant Seller Sales Percentage |
|---|---|---|---|---|
| Nutrafol | 8.5 | 2.3 | Nutrafol | 92% |
| Dove | 6.7 | 6.4 | Amazon.com | 73% |
| Liquid I.V. | 7.2 | 5.1 | Liquid I.V. | 91% |
| Paula's Choice | 8.8 | 1.2 | Paula's Choice Skincare | 99% |
| Dermalogica | 8.3 | 1.0 | Dermalogica US | 99% |
| Vaseline | 6.9 | 7.7 | Amazon.com | 31% |
| TRESemmé | 7.3 | 7.5 | Amazon.com | 60% |
| AXE | 7.3 | 5.9 | Amazon.com | 46% |
| Knorr | 7.0 | 4.5 | Amazon.com | 51% |
| Pond's | 6.8 | 10.9 | Amazon.com | 36% |
| Hellmann's | 8.1 | 3.9 | Amazon.com | 88% |
| Close Up | 6.8 | 12.6 | Craftiez | 14% |
| Ben & Jerry's | 9.8 | 1.0 | Whole Foods Market | 100% |
| Rexona | 7.2 | 6.9 | Funky BrandLift | 16% |
| OMO | 6.8 | 1.5 | SPRING Wu | 59% |
| Cif | 6.6 | 15.0 | Wiki Deals | 29% |
| Pepsodent | 5.7 | 12.0 | Amazon.com | 40% |
| Horlicks | 6.8 | 7.1 | SimplyBeautiful | 60% |
| sunsilk | 8.0 | 16.6 | Monkfish India | 48% |
