根据汇总的公开数据，欧莱雅的品牌组合取得了令人印象深刻的里程碑，在亚马逊上创造了超过1亿美元的月收入。这一成功凸显了欧莱雅对数字化转型和电子商务优化的战略重点。凭借涵盖美容、护肤和护发等多种产品，该公司利用亚马逊平台的能力凸显了其在适应不断变化的消费者购买习惯方面的实力。
| Brand | Primary Subcategory | Market Share in Top Subcategory | Estimated Monthly Revenue | 1 Month Growth |
|---|---|---|---|---|
| L'Oréal Paris | Mascara | 17.1% | $25,471,565 | -7.6% |
| La Roche-Posay | Face Moisturizers | 5.2% | $18,543,168 | -11.1% |
| Maybelline | Mascara | 13.8% | $11,651,123 | -1.9% |
| REDKEN | Hair Conditioner | 7.5% | $9,932,756 | -11.2% |
| Lancôme | Mascara | 7.7% | $7,655,300 | -6.3% |
| NYX PROFESSIONAL MAKEUP | Eyebrow Color | 7.4% | $6,287,944 | 3.3% |
| KERASTASE | Hair Shampoo | 2.9% | $6,173,200 | -11.4% |
| Garnier | Hair Color | 5.0% | $5,719,462 | -1.0% |
| Kiehl's | Face Moisturizers | 50.2% | $5,346,961 | 2.3% |
| Polo Ralph Lauren | Men's Undershirts | 8.6% | $3,835,687 | -22.0% |
| URBAN DECAY | Makeup Palettes | 33.7% | $3,248,978 | -3.3% |
| ARMANI BEAUTY | Men's Eau de Toilette | 7.3% | $3,134,983 | -2.8% |
| MATRIX | Hair Shampoo | 1.7% | $2,923,892 | -9.1% |
| Yves Saint Laurent | Men's Eau de Parfum | 5.8% | $2,668,608 | 0.8% |
| L'ORÉAL PROFESSIONNEL PARIS | Hair Shampoo | 0.8% | $1,577,914 | 2.3% |
| RALPH LAUREN FRAGRANCES | Men's Eau de Toilette | 4.1% | $1,503,197 | -2.1% |
| essie | Nail Polish | 5.1% | $1,329,005 | -4.6% |
| Vichy | Facial Serums | 0.7% | $1,047,709 | -10.7% |
| L'Oréal Paris | Hair Shampoo | 0.5% | $872,810 | 6.9% |
| The Body Shop | Skin Care Sets & Kits | 2.2% | $743,437 | 15.5% |
| Armani Exchange | Men's Wrist Watches | 1.3% | $451,941 | -6.9% |
| L'Oréal Paris | Hair Sprays | 0.6% | $415,976 | 0.7% |
| L'ORÉAL TECHNIQUE | Hair Color | 2.2% | $406,961 | -30.1% |
| GIORGIO ARMANI | Foundation Makeup | 0.3% | $219,946 | 11.8% |
| Oligo Professionnel | Hair Shampoo | 0.1% | $139,381 | 18.2% |
这些数据反映了有针对性的营销策略、有竞争力的定价和强大的品牌影响力的有效性，使欧莱雅成为在线美容市场的主导者。
| Brand | Brand Score | Average Number of Sellers | Dominant Seller | Dominant Seller Sales Percentage |
|---|---|---|---|---|
| L'Oréal Paris | 8.1 | 8.4 | Amazon.com | 83% |
| La Roche-Posay | 8.8 | 1.7 | Amazon.com | 98% |
| Maybelline | 8.0 | 8.7 | Amazon.com | 83% |
| REDKEN | 8.9 | 0.9 | Amazon.com | 100% |
| Lancôme | 8.1 | 1.0 | Lancôme | 100% |
| NYX PROFESSIONAL MAKEUP | 8.4 | 7.6 | Amazon.com | 88% |
| KERASTASE | 8.6 | 1.0 | Kérastase | 100% |
| Garnier | 7.8 | 7.7 | Amazon.com | 87% |
| Kiehl's | 7.6 | 1.0 | Kiehl's Since 1851 | 98% |
| Polo Ralph Lauren | 6.5 | 2.0 | Amazon.com | 70% |
| URBAN DECAY | 8.7 | 1.0 | Urban Decay | 100% |
| ARMANI BEAUTY | 7.0 | 3.4 | Armani beauty | 13% |
| MATRIX | 7.7 | 1.1 | Amazon.com | 100% |
| Yves Saint Laurent | 6.0 | 9.5 | Amazon.com | 28% |
| L'ORÉAL PROFESSIONNEL PARIS | 8.5 | 1.1 | Amazon.com | 100% |
| RALPH LAUREN FRAGRANCES | 7.6 | 1.0 | Ralph Lauren Fragrances | 100% |
| essie | 8.4 | 8.8 | Amazon.com | 56% |
| Vichy | 8.9 | 2.1 | Amazon.com | 97% |
| L'Oréal Paris | 8.5 | 16.4 | Amazon.com | 90% |
| The Body Shop | 7.7 | 12.0 | Amazon.com | 23% |
| Armani Exchange | 6.6 | 1.6 | Amazon.com | 74% |
| L'Oréal Paris | 7.7 | 12.3 | Amazon.com | 100% |
| L'ORÉAL TECHNIQUE | 6.2 | 3.8 | rigle | 52% |
| GIORGIO ARMANI | 6.1 | 4.4 | Fast 'n Fresh | 15% |
| Oligo Professionnel | 7.0 | 1.2 | Oligo Professionnel | 99% |
欧莱雅品牌对待亚马逊的方式有所不同。一些品牌在亚马逊上出售1便士，并有许多亚马逊卖家加入。其他人则以3P卖家的身份直接出售。下图显示了有助于了解欧莱雅位置的其他数据点。
| Brand | Brand Score | Average Number of Sellers | Dominant Seller | Dominant Seller Sales Percentage |
|---|---|---|---|---|
| L'Oréal Paris | 8.1 | 8.4 | Amazon.com | 83% |
| La Roche-Posay | 8.8 | 1.7 | Amazon.com | 98% |
| Maybelline | 8.0 | 8.7 | Amazon.com | 83% |
| REDKEN | 8.9 | 0.9 | Amazon.com | 100% |
| Lancôme | 8.1 | 1.0 | Lancôme | 100% |
| NYX PROFESSIONAL MAKEUP | 8.4 | 7.6 | Amazon.com | 88% |
| KERASTASE | 8.6 | 1.0 | Kérastase | 100% |
| Garnier | 7.8 | 7.7 | Amazon.com | 87% |
| Kiehl's | 7.6 | 1.0 | Kiehl's Since 1851 | 98% |
| Polo Ralph Lauren | 6.5 | 2.0 | Amazon.com | 70% |
| URBAN DECAY | 8.7 | 1.0 | Urban Decay | 100% |
| ARMANI BEAUTY | 7.0 | 3.4 | Armani beauty | 13% |
| MATRIX | 7.7 | 1.1 | Amazon.com | 100% |
| Yves Saint Laurent | 6.0 | 9.5 | Amazon.com | 28% |
| L'ORÉAL PROFESSIONNEL PARIS | 8.5 | 1.1 | Amazon.com | 100% |
| RALPH LAUREN FRAGRANCES | 7.6 | 1.0 | Ralph Lauren Fragrances | 100% |
| essie | 8.4 | 8.8 | Amazon.com | 56% |
| Vichy | 8.9 | 2.1 | Amazon.com | 97% |
| L'Oréal Paris | 8.5 | 16.4 | Amazon.com | 90% |
| The Body Shop | 7.7 | 12.0 | Amazon.com | 23% |
| Armani Exchange | 6.6 | 1.6 | Amazon.com | 74% |
| L'Oréal Paris | 7.7 | 12.3 | Amazon.com | 100% |
| L'ORÉAL TECHNIQUE | 6.2 | 3.8 | rigle | 52% |
| GIORGIO ARMANI | 6.1 | 4.4 | Fast 'n Fresh™ | 15% |
| Oligo Professionnel | 7.0 | 1.2 | Oligo Professionnel | 99% |
