SmartScout Changelog

Paid traffic figures in AI answers now match the Share of Voice page exactly. AI answers had been overstating paid traffic by a factor of 30. Share of Voice percentages (overall, organic and sponsored) and organic traffic were already correct and are unchanged.
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• Markets: US, UK and Germany
• Affected metric: Paid Traffic for brands and products, both day by day and for the latest 7 days
• Where: AI Analyst and AI assistants connected to SmartScout

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Try asking:
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• "Show Aloha's daily paid traffic on 'protein bar' for the last two weeks."
• "Which brands get the most paid traffic on 'whey protein' in the UK?"
• "Compare organic and paid traffic for the top brands on 'proteinriegel' in Germany."