SmartScout Changelog

Historical ad spend answers for the UK and Germany marketplaces are now correct in AI Analyst and in SmartScout's AI assistant integrations. Starting September 24 for Germany and October 1 for the UK, these answers showed about 1/30 of the actual spend. They now match the ad spend history charts in Ad Spy and Share of Voice exactly.

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• Fixed: a brand's ad spend over time, a brand's ad spend on a specific keyword over time, and a product's ad spend on a keyword over time.
• Not affected: the US and all other marketplaces, and current (non-historical) ad spend figures.

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Try asking:
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• "How has LEGO's ad spend in the UK changed over the last 3 months?"
• "Show LEGO's daily ad spend on the keyword 'lego' in Germany for September."
• "How much did LEGO spend on ads for 'transformers' in the UK last month?"