SmartScout Changelog

Business plan accounts with the Ad Spy or Share of Voice add-on can now ask about that data from AI assistants connected to SmartScout, with the same coverage the add-on gives in the app. Business plans also get a keyword's current suggested CPC and CPC range.
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With the Ad Spy add-on:
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• Which brands advertise on a keyword, how much each spends, and each brand's ad strategy
• Paid placement on a keyword
• Daily ad spend history for a brand, overall or on a keyword, for the last 2 years
• Ad spend and paid win rates for brands, subcategories and products

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With the Share of Voice add-on:
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• Current Share of Voice by brand or product on any keyword, with the change from the prior week
• Share of Voice keyword by keyword
• Daily Share of Voice history for the last 2 years

Try asking:
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• "Which brands spend the most on ads for 'protein bar'?"
• "How has Built Bar's ad spend changed week by week over the last 3 months?"
• "What is Built Bar's Share of Voice on 'protein bar', and how did it change from last week?"
• "What's the suggested CPC bid for 'protein bar'?"