Built Bar had already built a strong brand on Amazon, passing $12M in annual revenue. But growth was getting harder:
Competition in the protein bar and nutrition category was intensifying
New subcategories and product ideas were risky without solid data
Existing tools felt either too shallow or too clunky for daily decision-making
The team needed a way to see the whole category clearly, validate where to expand, and prioritize the right bets—without wasting budget on guesses.
Validate, “Is this the best tool / category / angle for us?” before committing inventory and ad spend.
SmartScout’s data helped Built Bar say, “Hey, we might be performing in this category. What’s another category we could expand into?” That category expansion has now become a major driver of incremental revenue.
In Ben’s words, SmartScout was “more accurate for what we were needing for a better price.”
Rather than one-off reports, the team uses SmartScout to layer insights across products, competitors, and subcategories, forming a cohesive growth strategy.
Built Bar的亚马逊年收入已经达到1200万美元，但增长正在放缓。如果没有可靠的数据，竞争加剧，新类别的投注风险太大。
Built Bar的年收入达到1200万美元，但面临着激烈的竞争，在不冒库存和广告支出风险的情况下扩展到新类别的路径不明确。
Ben George和市场团队将SmartScout作为他们的日常操作系统，用它来对想法进行压力测试，并用真实的数据验证品类扩展机会。
SmartScout的见解揭示了与Built Bar品牌和客户群相匹配的相邻类别，开启了新的收入来源，并证明了扩张策略奏效了。
通过做出以数据为依据的扩张决策以及实施更自信、更有针对性的广告和库存策略，Built Bar的亚马逊年收入从1200万美元增长到超过2300万美元。
After implementing SmartScout as a core part of their Amazon strategy, Built Bar grew from $12M to over $23M in annual Amazon revenue. With SmartScout, Built Bar:
See how SmartScout can help you find your next $10M+ in Amazon revenue
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