1

1. Root Category

1p vs 3p
Top level Revenue
Number of Brands
Number of ASINs
2

2. Subcategory

Market Share
Historic Revenue
Average Price
Price
3
3
After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

β€œWe were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.

3. Brand

International Marketplaces
Subcategories
Search Terms
Advertising
Products
Historic Revenue
Brand Score
4
4
Lumio gets acquired by German company, Influencer DB. Yeww! πŸŽ‰

β€œAfter this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

4. Seller

Categories
Brands
Products
Historic Seller Ratings
Seller Map
5
5
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

5. Product

Frequently Bought Together
Historic Revenue
Variations
International Marketplace
Digital Shelf- Relevancy
Advertising
Organic Impression Reach Over Time
6
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

6. Keywords

Frequently Bought Together
Historic Revenue
Variations
International Marketplace
Digital Shelf- Relevancy
Advertising
Organic Impression Reach Over Time
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
πŸš€ relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

β€œRelume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

https://datastudio.google.com/embed/reporting/6272877f-d602-4d5b-86fc-236981b19889/page/6zXD