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OEM (Original Equipment Manufacturer)

An OEM (Original Equipment Manufacturer) is a company that produces components used in the products of another, which then sells them to...

ODR (Order Defect Rate)

The ORD (Order Defect Rate) is a metric that Amazon uses to rate a sellers customer service performance and standards. The rate is...

OA (Online Arbitrage)

Online arbitrage is a process where you buy products from different online retailers and then sell them at higher prices on another...

Net (Profit after expenses)

Net Income is the profit of a business after expenses have been accounted for.

MWS (Marketplace Web Services)

MWS (Marketplace Web Services) is an integrated web service API that gives Amazon sellers the ability to automatically exchange listing...

MSRP (Manufacturers Suggested Retail Price)

The selling price that a manufacturer will recommend to a retailer or reseller of the product. Also known in the UK as RRP...

MOQ (Minimum Order Quantity)

Many suppliers have a Minimum Order Quantity required when ordering products for reselling or branding.

MoM (Month over Month Growth Rate)

Month-over-Month growth rate is a common indicator in financial reports. The MoM Growth Rate reflects the increase from this month to...

Marketing Funnel

A Marketing Funnel is a visualized process or journey of a lead becoming a customer. The journey begins from the time that a customer...

MAP (Minimum Advertised Price)

The Minimum Advertised Price is a specific price that a retailer can ADVERTISE a product for sale. This is a policy specified by the...

Manually Targeted Ads

The Manually Targeted Ad process is a way for sellers to manually set keywords in their sponsored products ad campaigns.

LQS (Listing Quality Score)

The Listing Quality Score or LQS is an algorithm within a search engine to determine how well your listing will be found. Amazon has...

Long Tail Keyword

Long Tail Keywords are an SEO tactic that are specific phrases that are more likely to be typed by a customer closer to a point of purchase.

Lightning Deals

A lightning deal is an offer where a seller can offer limited amounts of discounts for a short period of time.

Lead Magnet

A free item or service that is given away for the purpose of collecting leads. The leads are then used to generate sales.

Landing Page

A landing page is where a customer would "land" once they have clicked on your marketing campaign. For an Amazon seller, this might be...

Landed Cost

The sum of any expenses that are associated with shipping a product is considered Landed Cost. Generally, this cost is associated with...

Inventory

There are different types of inventory that a company can hold. An inventory is an accounting of the items on hand that are in stock...

Incoterms

Incoterms are international rules to define how buyers and sellers responsibly and export goods. The Incoterms will help sellers and...

Import

An import is a product that is brought from one country to another for sale.

ISBN

ISBN (International Standard Book Number) – This is a numeric code used to identify a book, and each book has a unique code...

Hijacking (Amazon Seller Listing Hijacking)

When another seller jumps on another listing to sell a counterfeit product at a lower price. This will cause the legitimate brand to...

Sponsored Brands (Formerly Headline Search Ad's)

The advertisement for the product is placed at the top of Amazon's sponsored search results page and was paid to appear in front...

GTIN (Global Trade Item Number

Global Trade Identification Number is a unique international identifier for products that does not change based on the distributor...

Gross Profit

Gross Profit is a way to summarize the amount of money you make. It includes all sources, like returns or discounts on goods you purchase...

SP (Seller Fulfilled Prime)

Seller Fulfilled Prime is a program that many sellers are waiting to be approved for. It is an advantage to those sellers who have their...

Gated Category

Amazon has a list of categories that are "gated" meaning you have to have approval in order to sell the products on Amazon. They do this...

Gated Product or Brand

Amazon has a list of products and brands that are "gated" meaning you have to have approval in order to sell the products on Amazon...

Fulfillment Fee (FBA Fulfillment Fee)

FBA Fulfillment is a wonderful way to take some of the stress out of selling on Amazon. However, it does come at a cost. Usually, it's...

FNSKU (Fulfillment Network Stock Keeping Unit) 10 characters

Amazon sellers who use the FBA process will have Fulfillment Network Stock Keeping Unit barcodes that sellers place on their product...

First Party Seller (1P) as above

1P(1st Party) E-com sellers sell their brand directly to Amazon, and then Amazon ships the product to the consumer. There are many...

FC (Fulfillment Center)

An Amazon FC (Fulfillment Center) is where sellers will ship their products to in order for Amazon to distribute to the buyers while...

FBM (Fulfillment by Merchant)

The Fulfilled by Merchant process is when the seller uses Amazon as a platform to sell the product, but packages and ships the product to...

FBA (Fulfillment by Amazon)

The process of sending products to Amazon and having them fulfilled from that fulfillment center is called FBA (Fulfillment byAmazon)...

EXW (Ex Works)

Ex Works is when you're getting a product at an agreed-upon location, but have to pay for transport. For example, a manufacturer will...

Export

Exports are items that get shipped or brought from one country to another in order for them be sold...

EFN (European Fulfillment Network)

The EFN, or European Fulfillment Network, allows current Amazon Europe Stores sellers to store their inventory in a local fulfillment...

EBC (Enhanced Brand Content)

EBC (Enhanced Brand Content) is a feature built into A+ content in your Amazon Seller Account. It includes the use of images and...

EAN (European Article Number)

EAN (Eurpoean Article number) is also referred to as the International Article number. It is a barcode system that has been standardized...

Duty Tax

Duties are a type of taxation that can be imposed on the export and importation of goods. Duties area percentage based off of the value...

DS (Drop Shipping)

Drop Shipping is when a product is shipped direcly from the manufacturer to the FBA warehouse. If you are purchasing product from...

DDD (Delivered Duty Paid)

The DDP (Delivery Duty Paid) agreement places all responsibility on the seller. They are responsible for shipping costs and...

CTR (Click through rate)

This measures how effective an ad is for attracting customers, AKA, clicks. The higher this number, the better! Clicks ÷ impressions = CTR

CPM (Cost-per-mil)

CPM (Cost-per-mil) is an advertising method that you pay one price for 1000 views of your ad. To calculate CPM, you'll use...

CPC (Cost per click)

The CPC advertising model is a media buying approach in which advertisers are only charged when an actual click on their ads...

Coupon

A coupon is a special code made of letters and numbers and can be digital or in print. This code allows a seller to offer...

COGS

The cost of goods sold is the total amount your business paid as a cost directly related to the sale of products...

Category

A category within Amazon is a specific class of products grouped into one. There are many subcategories within each category...

Buy Box- BB

The Amazon industry is a cutthroat business with so many sellers vying for the Unicorn of Amazon, AKA, the Buy Box...

BSR (Best Sellers Rank)

Also called Amazon Sales Rank. Best Sellers Rank is a score that Amazon will assign to a product based off of historical sales data...

Brand Registry

A suite of tools provided to sellers when they are enrolled in Amazon Brand Registry. Tools include A+ Content, Sponsored Brands...

3PL

3rd Party Logistics - Sending your products to Amazon FBA warehouses for distribution is an effective way of optimizing the flow...

Business Buyers

3P

3P (3rd Party) The third-party seller is a key player in the eCommerce world. They are considered "resellers" when it comes to Amazon...

International

1P

1P(1st Party) EComm sellers sell their brand directly to Amazon, and then Amazon ships the product to the consumer...

Marketing Agencies

Brand

A product manufactured by a particular company under its own name. For example, Nike, Lego, Apple, and Microsoft.

Private Label

BOGO

A sales promotion in which an item is offered free or at a reduced price when another item has been purchased. This technique allows...

Wholesale

Amazon Sales Rank

Also called Best Sales Rank, is a score that Amazon will assign to a product that is based off of historical sales data of the product...

Service Providers

Automatic Targeted Ads

The easiest and quickest way to get started with Facebook Ads is by using automatic targeting, which will match your ad content according...

Service Providers

A-to-Z Guarantee

The Amazon A-to-Z Guarantee is a protection for customers when they purchase items from third party sellers. This means that not only...

Private Label

ASIN (Amazon Standard Identification Number)

How does Amazon make sure that there's no mistake when ordering from their site? The answer is simple - every product has an 10 digit...

API

APIs are the building blocks that allow developers to integrate different pieces of software in order for them work together seamlessly...

Service Providers

Amazon Search Algorithm

Built by the A9 team this is an algorithm that is responsible for making sense of billions search requests every month, this company's...

Business Buyers

Amazon's Choice

This is an incentive program from Amazon that rewards listings with high-rated products, low prices and available for shipping...

Service Providers

Algorithm

Algorithms are complex mathematical equations used by search engines like Amazon to determine the ranking of results. The more relevant...

Sellers

AMZ (Amazon.com)

With headquarters in Seattle and more than 100 million customers worldwide, Amazon is the world's largest online retailer. It also offers...

Marketing Agencies

Affiliate Marketing

Affiliate marketing is an increasingly popular way for people to market their products on Amazon. A reseller pays affiliates a commission...

Sellers

Ad Targeting or Product Targeting

With product targeting, you can place sponsored ads in other ASIN pages and search results for your products.

Business Buyers

Ad Status (Campaign Status)

Ad Status in Amazon is shown in your Campaign Manager account . There are multiple statuses that your AD campaign will show.

Sellers

Ad Spend

Ad Spend is the amount that you determine to spend for the entire campaign on that particular ad.

Business Buyers

Ad Orders

You can set up your Ad Order by answering some questions about the product you're advertising. For example, how much money is safe to...

Wholesale

Ad Impressions

impressions are a great way to tell how often your ad has been seen. Keep this number in mind when you're looking at the numbers on...

Private Label

Ad Daily Budget

The Ad Daily Budget is an important tool for managing your advertising campaigns. It helps you set a daily limit on how much money can...

International

Account Health

Your Amazon Store Performance is determined by three different metrics. The first one, customer service percentage reflects how well...

Marketing Agencies

AGL (Amazon Global Logistics) Freight

The Amazon Global Logistics Freight Terms are part of the AGL freight program, which means they only apply to shipments transported...

A/B Testing

The idea of split testing is to evaluate different content, images or pricing for your product on Amazon in order find out which improves...

ACoS (Ad Cost of Sale Ad Spend/AdRevenue)

You may be wondering how to measure the success of your advertising campaigns. One way is with Amazon Ads' average cost per sale (ACoS)...

Barcode

The bar code is a way for companies and organizations to identify products. They're used in retail stores, postal mailings such as...

B2B (Business to Business)

The process of buying or selling goods and services between two businesses.

A9

A9 is a developer of search engine as well as search advertizing. A9 is also a former subsidary of Amazon.

A+ Content

A+ Content is a feature of a professional Amazon Sellers accout that helps enhance your product descriptions, video, and images...

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