An OEM (Original Equipment Manufacturer) is a company that produces components used in the products of another, which then sells them to...
The ORD (Order Defect Rate) is a metric that Amazon uses to rate a sellers customer service performance and standards. The rate is...
Online arbitrage is a process where you buy products from different online retailers and then sell them at higher prices on another...
Net Income is the profit of a business after expenses have been accounted for.
MWS (Marketplace Web Services) is an integrated web service API that gives Amazon sellers the ability to automatically exchange listing...
The selling price that a manufacturer will recommend to a retailer or reseller of the product. Also known in the UK as RRP...
Many suppliers have a Minimum Order Quantity required when ordering products for reselling or branding.
Month-over-Month growth rate is a common indicator in financial reports. The MoM Growth Rate reflects the increase from this month to...
A Marketing Funnel is a visualized process or journey of a lead becoming a customer. The journey begins from the time that a customer...
The Minimum Advertised Price is a specific price that a retailer can ADVERTISE a product for sale. This is a policy specified by the...
The Manually Targeted Ad process is a way for sellers to manually set keywords in their sponsored products ad campaigns.
The Listing Quality Score or LQS is an algorithm within a search engine to determine how well your listing will be found. Amazon has...
Long Tail Keywords are an SEO tactic that are specific phrases that are more likely to be typed by a customer closer to a point of purchase.
A lightning deal is an offer where a seller can offer limited amounts of discounts for a short period of time.
A free item or service that is given away for the purpose of collecting leads. The leads are then used to generate sales.
A landing page is where a customer would "land" once they have clicked on your marketing campaign. For an Amazon seller, this might be...
The sum of any expenses that are associated with shipping a product is considered Landed Cost. Generally, this cost is associated with...
There are different types of inventory that a company can hold. An inventory is an accounting of the items on hand that are in stock...
Incoterms are international rules to define how buyers and sellers responsibly and export goods. The Incoterms will help sellers and...
An import is a product that is brought from one country to another for sale.
ISBN (International Standard Book Number) – This is a numeric code used to identify a book, and each book has a unique code...
When another seller jumps on another listing to sell a counterfeit product at a lower price. This will cause the legitimate brand to...
The advertisement for the product is placed at the top of Amazon's sponsored search results page and was paid to appear in front...
Global Trade Identification Number is a unique international identifier for products that does not change based on the distributor...
Gross Profit is a way to summarize the amount of money you make. It includes all sources, like returns or discounts on goods you purchase...
Seller Fulfilled Prime is a program that many sellers are waiting to be approved for. It is an advantage to those sellers who have their...
Amazon has a list of categories that are "gated" meaning you have to have approval in order to sell the products on Amazon. They do this...
Amazon has a list of products and brands that are "gated" meaning you have to have approval in order to sell the products on Amazon...
FBA Fulfillment is a wonderful way to take some of the stress out of selling on Amazon. However, it does come at a cost. Usually, it's...
Amazon sellers who use the FBA process will have Fulfillment Network Stock Keeping Unit barcodes that sellers place on their product...
1P(1st Party) E-com sellers sell their brand directly to Amazon, and then Amazon ships the product to the consumer. There are many...
An Amazon FC (Fulfillment Center) is where sellers will ship their products to in order for Amazon to distribute to the buyers while...
The Fulfilled by Merchant process is when the seller uses Amazon as a platform to sell the product, but packages and ships the product to...
The process of sending products to Amazon and having them fulfilled from that fulfillment center is called FBA (Fulfillment byAmazon)...
Ex Works is when you're getting a product at an agreed-upon location, but have to pay for transport. For example, a manufacturer will...
Exports are items that get shipped or brought from one country to another in order for them be sold...
The EFN, or European Fulfillment Network, allows current Amazon Europe Stores sellers to store their inventory in a local fulfillment...
EBC (Enhanced Brand Content) is a feature built into A+ content in your Amazon Seller Account. It includes the use of images and...
EAN (Eurpoean Article number) is also referred to as the International Article number. It is a barcode system that has been standardized...
Duties are a type of taxation that can be imposed on the export and importation of goods. Duties area percentage based off of the value...
Drop Shipping is when a product is shipped direcly from the manufacturer to the FBA warehouse. If you are purchasing product from...
The DDP (Delivery Duty Paid) agreement places all responsibility on the seller. They are responsible for shipping costs and...
This measures how effective an ad is for attracting customers, AKA, clicks. The higher this number, the better! Clicks ÷ impressions = CTR
CPM (Cost-per-mil) is an advertising method that you pay one price for 1000 views of your ad. To calculate CPM, you'll use...
The CPC advertising model is a media buying approach in which advertisers are only charged when an actual click on their ads...
A coupon is a special code made of letters and numbers and can be digital or in print. This code allows a seller to offer...
The cost of goods sold is the total amount your business paid as a cost directly related to the sale of products...
A category within Amazon is a specific class of products grouped into one. There are many subcategories within each category...
The Amazon industry is a cutthroat business with so many sellers vying for the Unicorn of Amazon, AKA, the Buy Box...
Also called Amazon Sales Rank. Best Sellers Rank is a score that Amazon will assign to a product based off of historical sales data...
A suite of tools provided to sellers when they are enrolled in Amazon Brand Registry. Tools include A+ Content, Sponsored Brands...
3rd Party Logistics - Sending your products to Amazon FBA warehouses for distribution is an effective way of optimizing the flow...
3P (3rd Party) The third-party seller is a key player in the eCommerce world. They are considered "resellers" when it comes to Amazon...
1P(1st Party) EComm sellers sell their brand directly to Amazon, and then Amazon ships the product to the consumer...
A product manufactured by a particular company under its own name. For example, Nike, Lego, Apple, and Microsoft.
A sales promotion in which an item is offered free or at a reduced price when another item has been purchased. This technique allows...
Also called Best Sales Rank, is a score that Amazon will assign to a product that is based off of historical sales data of the product...
The easiest and quickest way to get started with Facebook Ads is by using automatic targeting, which will match your ad content according...
The Amazon A-to-Z Guarantee is a protection for customers when they purchase items from third party sellers. This means that not only...
How does Amazon make sure that there's no mistake when ordering from their site? The answer is simple - every product has an 10 digit...
APIs are the building blocks that allow developers to integrate different pieces of software in order for them work together seamlessly...
Built by the A9 team this is an algorithm that is responsible for making sense of billions search requests every month, this company's...
This is an incentive program from Amazon that rewards listings with high-rated products, low prices and available for shipping...
Algorithms are complex mathematical equations used by search engines like Amazon to determine the ranking of results. The more relevant...
With headquarters in Seattle and more than 100 million customers worldwide, Amazon is the world's largest online retailer. It also offers...
Affiliate marketing is an increasingly popular way for people to market their products on Amazon. A reseller pays affiliates a commission...
With product targeting, you can place sponsored ads in other ASIN pages and search results for your products.
Ad Status in Amazon is shown in your Campaign Manager account . There are multiple statuses that your AD campaign will show.
Ad Spend is the amount that you determine to spend for the entire campaign on that particular ad.
You can set up your Ad Order by answering some questions about the product you're advertising. For example, how much money is safe to...
impressions are a great way to tell how often your ad has been seen. Keep this number in mind when you're looking at the numbers on...
The Ad Daily Budget is an important tool for managing your advertising campaigns. It helps you set a daily limit on how much money can...
Your Amazon Store Performance is determined by three different metrics. The first one, customer service percentage reflects how well...
The Amazon Global Logistics Freight Terms are part of the AGL freight program, which means they only apply to shipments transported...
The idea of split testing is to evaluate different content, images or pricing for your product on Amazon in order find out which improves...
You may be wondering how to measure the success of your advertising campaigns. One way is with Amazon Ads' average cost per sale (ACoS)...
The bar code is a way for companies and organizations to identify products. They're used in retail stores, postal mailings such as...
The process of buying or selling goods and services between two businesses.
A9 is a developer of search engine as well as search advertizing. A9 is also a former subsidary of Amazon.
A+ Content is a feature of a professional Amazon Sellers accout that helps enhance your product descriptions, video, and images...